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The web page culturepm.com states the following, "Managed with cultural awareness, diversity becomes an opportunity right within your reach." We saw that the webpage said " Left to its own devices or unskilfully managed, it turns into a threat." It also said " My interest in culture goes back to my earliest adulthood. This helped shape my cultural orientation and as a result, my choice of research during my postgraduate studies influence of culture on British organizations operating in Saudi Arabia, 1993." The header had omar zein as the highest ranking optimized keyword. This keyword is followed by culture and project management, culture and management, and culture which isn't as urgent as omar zein. The other words culturepm.com used was project management.